Because people make the difference

Do you wish you could clone yourself to get things done faster? Are you struggling to get your people to do what you want them to do? Are you worried about the speed at which your organization reacts to opportunities and challenges?

How to Move people

Our 20+ years of professional experience in transformation and change has learned us that people make the difference (even in this digital era) and that context is a key differentiator to tap into this human potential.

OUR MISSION:

Create the context for co-workers to be fully engaged in strategy execution.

What we do

We use behavioral science and consumer marketing techniques and tools to move and engage people around the company's ambitions! If it works for Google and Apple, why not for you?

Example: A telecom company is suffering from the newcomers in the market, to maintain market share they need sales staff to become more proactive. We deployed internal activation campaigns, inspired by consumer marketing, with storytelling, gamification and peer-to-peer learning to encourage the desired behavior.

Our approach and techniques are based on scientific research translated in pragmatic tools. Henk Behaviors for Success (HBS) Model is developed in cooperation with prof. Dr. H. Slabbinck of UGent.

Working with behaviors has as advantage that it is measurable and as such easier to influence. Measuring the impact of what we do is a standard step in our approach. We give you a clear view on the benefits (ROI) of the investment in your human capital.

Why does Behavior Management work?

Behaviors can be influenced

Since Sigmend Freud has discovered that a large part of what we do is unconscious, the study of the human behavior is wide-spread. Most recent studies in behavioral sciences and neurosciences reveal that people are predictably irrational. Scientists have experimented with the tools to help alter behavior and to help guide behavior. Our HBS model and the underlying tools are based among others on the results of these scientific experiments.

Behavior management is successfully used in several disciplines

Behavior management is the discipline to influence behaviors and habits. It is for example wide-spread used in Healthcare & Wellness and Government & Policy. Think about the vaccination campaigns during the COVID pandemic. On the top of the list is off course Marketing & Consumer Behavior practices for example to make engaging marketing campaigns. That's where the idea for Henk came from, what if we use these successful practices to engage co-workers in the strategy execution?

Behavior is measurable and drives performance

The advantages of working with behavior: 1) it clarifies expectations and gives a clear direction to your co-workers and 2) It is measurable, it is white or black, either you do it or you do not. A great gift for performance interviews for example. McKinsey's Research continues to show that over the long term, healthy organizations deliver three times the total shareholder returns (TSR) of unhealthy organizations, regardless of industry. The causes of, and conditions for, organizational health are companies that can more readily identify the kind of talent they need and the specific behaviors it will take to achieve their organizational objectives. The letter being the focus of our HBS-model. Source: Organizational health is (still) the key to long-term performance, By Alex Camp, Arne Gast, Drew Goldstein, and Brooke Weddle, February 12, 2024

"Create the right context and people will amaze you!"

Katrien Van Schelvergem, founder

"Together we can" - context

Our experience has learned that a context to unlock the full potential of people is built around three pillars:

1. DIRECT - It is clear where the organization wants to go and how every co-worker can contribute. The strategy is linked to behaviors needed to realize the ambitions. Do you know your behaviors for success?

2. CONNECT - Management expectations are connected to how people behave and what drives them.

3. ENGAGE - Management takes specific actions to motivate, to develop and to create the supporting environment to collectively embrace the behaviors for success as well as to adapt them when needed.

We use agile behavioral management based on scientific applied behavior analysis research to create a successful "together we can" - context in your organization.

Meet HenK

Henk consulting is a cooperation between Hendrik, a marketing scientist and Katrien, an agile transformation and change expert both putting their Heart and Knowledge on the table.

Hendrik is associate professor of marketing at Ghent University. The behavioral science approach is the guiding principle of both his academic and professional experience. Hendrik joined henk consulting to combine his academic research with a business environment.

Katrien has 20+ experience mainly in leading people through transformation and change. Since 2018 she embraced the agile way of working as a main to unlock the power of people and become more resilient as a company. She founded Henk Consulting to help leaders to create the right context for their people and let them shine.